Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising - Couverture rigide

Warwick, Mal

Couverture rigide

ISBN 10 : 0787964298 ISBN 13 : 9780787964290

Editeur : Jossey-Bass Inc.,U.S., 2004

Synopsis

This updated edition of Mal Warwick's landmark book "Revolution in the Mailbox" has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Warwick's practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. Written in an easy, conversational style, this latest edition is filled with real world examples and illustrations showing how you can realize the full potential of direct mail by putting it to work as a strategic tool.

A propos du livre

À propos de l?auteur

Mal Warwick, consultant, author, and public speaker, is the founder or cofounder of four affiliated companies: Mal Warwick & Associates; Share Group; Donordigital; and Response Management Technologies. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of sixteen books on the topic of fundraising, including How to Write Successful Fundraising Letters and The Five Strategies for Fundraising Success.

Détails de l'édition

• Éditeur: Jossey-Bass Inc.,U.S.
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 0787964298
• ISBN 13: 9780787964290
• Reliure: Relié
• Nombre de pages: 352
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible