Play to Win - Couverture souple

La Piana, David

Couverture souple

ISBN 10 : 0787968137 ISBN 13 : 9780787968137

Editeur : Jossey-Bass Inc.,U.S., 2004

Synopsis

"Play to Win" offers nonprofit leaders the help they need to develop their organization's unique competitive advantages and to use the power of competitive strategies to build their organization's capacity for advancing its mission. This book offers a clear description of competition and discusses its practical, ethical, and political ramifications within the nonprofit sector. It demonstrates how, by being a more effective competitor, a nonprofit can enhance its chances for both programmatic and financial success. "Play to Win" is filled with practical tools for assessing a nonprofit's position in the marketplace and developing winning competitive strategies.

A propos du livre

À propos de l'auteur

David La Piana is founder of La Piana Associates, Inc., a consulting firm specializing in helping foundations and nonprofit organizations address the strategic issues they face. He has also been an adjunct professor at the University of San Francisco's Institute for Nonprofit Organization Management and a lecturer at the Haas School of Business at the University of California, Berkeley. He spent the first eighteen years of his career directly managing nonprofit organizations and speaks to nonprofit leaders as a peer. Michaela Hayes is a senior manager with La Piana Associates. She has more than twenty years of experience in helping organizations use marketing and communications strategies to strengthen their mission advancement.

Détails de l'édition

• Éditeur: Jossey-Bass Inc.,U.S.
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 0787968137
• ISBN 13: 9780787968137
• Reliure: Broché
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible