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Fast Second: How Smart Companies Bypass Radical Innovation To Enter And Dominate New Markets - Couverture rigide
Synopsis
Discover why being a "fast second" is often more financially rewarding than being at the cutting edge.
If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being "fast seconds") than to creating these markets from scratch. In Fast Second, they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fast-second firms such as Microsoft, Amazon, Canon, JVC, Heinz, and many others, they illustrate how to determine which new markets have the potential to be successful and how to move into them before the competition does, when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonizer or a consolidator.
Order your copy today!
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À propos de l?auteur
The Authors
Constantinos C. Markides is professor of strategic and international management and holds the Robert P. Bauman Chair of Strategic Leadership at the London Business School. He is the author of numerous articles and books, including All the Right Moves: A Guide to Crafting Breakthrough Strategy, and is coeditor of Strategic Thinking for the Next Economy from Jossey-Bass.
Paul A. Geroski was until recently professor of economics at the London Business School. His research interests were innovation, competitive strategy, and competition policy. He is currently the chairman of the Competition Commission in the United Kingdom.
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Fast Second
Edité par
John Wiley & Sons, 2004
ISBN 10 : 0787971545
ISBN 13 : 9780787971540
Ancien ou d'occasion
Couverture rigide
Vendeur : Bookbot, Prague, Rébublique tchèque
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : As New. Leichte Abnutzungen. Discover why being a "fast second" is often more financially rewarding than being at the cutting edge. If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being "fast seconds") than to creating these markets from scratch. In Fast Second , they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fast-second firms such as Microsoft, Amazon, Canon, JVC, Heinz, and many others, they illustrate how to determine which new markets have the potential to be successful and how to move into them before the competition does, when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonizer or a consolidator. Order your copy today! N° de réf. du vendeur 1342c84c-bb5d-4e3a-8a9f-e5cd280edda8
Quantité disponible : 1 disponible(s)
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Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
Edité par
Jossey-Bass, 2004
ISBN 10 : 0787971545
ISBN 13 : 9780787971540
Ancien ou d'occasion
Couverture rigide
Vendeur : medimops, Berlin, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. N° de réf. du vendeur M00787971545-G
Quantité disponible : 1 disponible(s)
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Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets (J-B US non-Franchise Leadership)
Edité par
Jossey-Bass, 2004
ISBN 10 : 0787971545
ISBN 13 : 9780787971540
Ancien ou d'occasion
Couverture rigide
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR001291579
Quantité disponible : 7 disponible(s)
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Fast Second : How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
Edité par
Wiley & Sons, Incorporated, John, 2004
ISBN 10 : 0787971545
ISBN 13 : 9780787971540
Ancien ou d'occasion
Couverture rigide
Edition originale
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur GRP71304081
Quantité disponible : 3 disponible(s)
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Fast Second : How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
Edité par
Wiley & Sons, Incorporated, John, 2004
ISBN 10 : 0787971545
ISBN 13 : 9780787971540
Ancien ou d'occasion
Couverture rigide
Edition originale
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. 1st Edition. Ships from the UK. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur GRP75367371
Quantité disponible : 1 disponible(s)
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Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
Edité par
Jossey-Bass, 2005
ISBN 10 : 0787971545
ISBN 13 : 9780787971540
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780787971540. N° de réf. du vendeur 8841526
Quantité disponible : 1 disponible(s)
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Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
Edité par
Jossey-Bass, 2005
ISBN 10 : 0787971545
ISBN 13 : 9780787971540
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:0787971545. N° de réf. du vendeur 9366612
Quantité disponible : 1 disponible(s)
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Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
Edité par
Jossey-Bass, 2005
ISBN 10 : 0787971545
ISBN 13 : 9780787971540
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:0787971545. N° de réf. du vendeur 9366613
Quantité disponible : 1 disponible(s)
Image d'archives
Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
Edité par
Jossey-Bass, 2005
ISBN 10 : 0787971545
ISBN 13 : 9780787971540
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780787971540. N° de réf. du vendeur 9033584
Quantité disponible : 1 disponible(s)
Image d'archives
Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
Edité par
Jossey-Bass, 2004
ISBN 10 : 0787971545
ISBN 13 : 9780787971540
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.91. N° de réf. du vendeur G0787971545I4N00
Quantité disponible : 1 disponible(s)