The Ask: How to Ask Anyone for Any Amount for Any Purpose - Couverture rigide

Fredricks, Laura

 
9780787978563: The Ask: How to Ask Anyone for Any Amount for Any Purpose

Synopsis

"The Ask" is a complete resource for teaching anyone-experienced in fundraising or not-how to ask individuals, in person, for a contribution to for a local nonprofit or a special event or community project, an enhanced annual gift, a major or planned gift, or a challenging capital campaign gift. Written by fundraising expert Laura Fredricks, "The Ask" shows what it takes to prepare yourself and others to make an effective ask and includes over one hundred sample dialogues you can use and adapt. Step by step, the book reveals how to listen, what to say, and how to follow up on each and every ask until you receive a solid and definitive answer.In addition, "The Ask" covers such topics as how to: examine your views on money before making an ask; learn the ins and outs of asking for money; work with others to make an ask; determine if you should or should not ask a friend, colleague, or peer for money; figure out how many asks you can do given your time constraints; and, deal effectively with all the responses you will get to an ask.

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Quatrième de couverture

Praise for The Ask "Do you want to think bigger about who you are and what you offer the world? Of course you do. Then you need to do the work, but you shouldn′t do it alone. That′s why you must be able to ask. Laura′s book will show you how to do so with grace and strength. Highly recommended." —Michael Port, New York Times bestselling author, The Think Big Manifesto "Laura gives great examples of how to make each Ask a positive experience for the asker...and the person being asked." —John E. Möller, director, Office of Protocol,The University of Queensland, Brisbane, Australia "People are more involved and more passionate than ever about causes in their life and reaching goals, yet most still are not very good at the most important part: asking for what they want! This book offers comprehensive but practical advice on how to connect with, convince, and inspire people to help you succeed in your goals—whether it′s business, charitable, personal, or any aspect of your life." —Paulette V. Maehara, president and CEO, Association of Fundraising Professionals, Alexandria, Virginia "This book is a clear road map for initiating and making the Ask in the not–for–profit and business sectors. As the president of an executive recruitment firm, I see this book as an invaluable resource for planning your career and landing your best job." —Gail L. Freeman, president, Freeman Philanthropic Services, New York "Laura is the wizard of strategic fundraising, and this is a guidebook for all of us to use in everyday matters—whether it′s asking for a raise or negotiating with our partner." —Donna Weaver, founder, WeaverWorks, Yardley, Pennsylvania and former corporate communications executive in the apparel industry

Présentation de l'éditeur

A completely revised edition of the must–have resource for increasing your nonprofit′s bottom line This thoroughly revised and updated edition of the best–selling book The Ask is filled with suggestions, guidelines, and down–to–earth advice that will give you the confidence to ask anyone for any size gift, for any purpose. Written in winning language, filled with sample dialogues, and offering a wealth of tips and tools, this book addresses common mistakes made when asking and shows how to correct each mistake, providing guidance and direction on how to make a great ask. Offers step–by–step guidance for learning personal solicitation skills Filled with real–world tools and techniques for raising money or support Contains advice for overcoming situations such as hesitating to ask for money and following through on the ask Written for fundraisers from any size organization Includes information on how to apply asking skills to a fundraiser′s personal and professional pursuits. Note: CD–ROM/DVD and other supplementary materials are not included as part of eBook file.

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Autres éditions populaires du même titre

9780470480946: The Ask: How to Ask for Support for Your Nonprofit Cause, Creative Project, or Business Venture

Edition présentée

ISBN 10 :  0470480947 ISBN 13 :  9780470480946
Editeur : Jossey-Bass Inc.,U.S., 2010
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