The Iabc Handbook of Organizational Communication: A Guide To Internal Communication, Public Relations, Marketing, and Leadership - Couverture rigide

Couverture rigide

ISBN 10 : 0787980803 ISBN 13 : 9780787980801

Editeur : Jossey-Bass Inc.,U.S., 2006

Synopsis

The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types-large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation.

A propos du livre

À propos de l'auteur

Tamara L. Gillis, Ed.D., ABC, is associate professor and chairman of the Department of Communications at Elizabethtown College, Pennsylvania. The IABC Research Foundation honored her with the 2004 Lifetime Foundation Friend Award.

Détails de l'édition

• Éditeur: Jossey-Bass Inc.,U.S.
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0787980803
• ISBN 13: 9780787980801
• Reliure: Relié
• Nombre de pages: 576
• Éditeur: Gillis Tamara
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible