Articles liés à The Persona Principle: How to Succeed in Business With...
Revue de presse
"The Persona Principle is more than the literary equivalent of a shell game...Image Marketing is bound to increase in importance."
-- Debra Phillips, Entrepreneur Magazine
"Buy their book. It's a quick read, smartly designed, and one of the best business tomes around."
-- How Magazine
"The authors, both advertising experts, show you how to create an effective plan to reach all your business, sales and marketing goals -- on image alone."
-- Don Morris, Dayton Daily News
"This top ad team's book on image marketing makes marketing accountable. It's proven to work every time."
-- Patti Summerfield, Strategy Magazine
"This book shows how the authors launched major brands and companies of all sizes...brilliant..."
-- Studio Magazine
"The author's methods should help you excel with very precise tactics called Persona Factors. Any business can benefit from these principles."
-- Profit Magazine
Biographie de l'auteur
Campbell Armstrong was born in Glasgow. He graduated with a degree in philosophy from the University of Sussex. He is the author of nine novels, including JIG, AGENTS OF DARKNESS, JIGSAW and HEAT. This is his second novel writing as Thomas Weldon. He lives in Ireland with his wife Rebecca.
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