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Investigating the Use of Sex in Media Promotion and Advertising - Couverture rigide

 
9780789037282: Investigating the Use of Sex in Media Promotion and Advertising
Couverture rigide
ISBN 10 : 0789037289 ISBN 13 : 9780789037282
Editeur : Routledge, 2007

Synopsis

Today, it is obvious that sexual content is a prevalent aspect of the media and that the intensity of this content has increased in recent years. Less obvious, however, are the direct effects the strategic use of sexual content has on audiences. Investigating the Use of Sex in Media Promotion and Advertising presents the latest scholarship on the role of sex in the most common media outlets--television programming, radio "shock jocks," music videos, magazines, and advertising. The eye-opening contributions from over a dozen recognized experts in the field provide useful empirical evidence on media-conveyed sexual stimuli and look toward moving the public dialogue on sex in the media further along. This informative text is also extensively referenced and features numerous tables to clearly present research data.

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À propos de l'auteur

Tom Reichert

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Éditeur
Routledge
Date d'édition
2007
Langue
anglais
ISBN 10 
0789037289
ISBN 13 
9780789037282
Reliure
Relié
Nombre de pages
212
Éditeur
Reichert Tom
Coordonnées du fabricant
Routledge
https://www.routledge-ny.com/

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