Investigating the Use of Sex in Media Promotion and Advertising - Couverture rigide

Couverture rigide

ISBN 10 : 0789037289 ISBN 13 : 9780789037282

Editeur : Routledge, 2007

Synopsis

Today, it is obvious that sexual content is a prevalent aspect of the media and that the intensity of this content has increased in recent years. Less obvious, however, are the direct effects the strategic use of sexual content has on audiences. Investigating the Use of Sex in Media Promotion and Advertising presents the latest scholarship on the role of sex in the most common media outlets--television programming, radio "shock jocks," music videos, magazines, and advertising. The eye-opening contributions from over a dozen recognized experts in the field provide useful empirical evidence on media-conveyed sexual stimuli and look toward moving the public dialogue on sex in the media further along. This informative text is also extensively referenced and features numerous tables to clearly present research data.

A propos du livre

À propos de l'auteur

Tom Reichert

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 0789037289
• ISBN 13: 9780789037282
• Reliure: Relié
• Nombre de pages: 212
• Éditeur: Reichert Tom
• Coordonnées du fabricant: Routledge; https://www.routledge-ny.com/; ; Stockst?dter Str. 20; Gro?ostheim; Bayern; Allemagne