Effective Public Relations - Couverture souple

Livre 26 sur 69: DK Essential Managers

DK Publishing

 
9780789480088: Effective Public Relations
Couverture souple
ISBN 10 : 0789480085 ISBN 13 : 9780789480088
Editeur : Prentice-Hall, 2004

Synopsis

This compact trade book and reference guide by award winning publisher Dorling and Kindersley is the most exciting and accessible approach to business and self-improvement available. Faculty can pass on the $7 savings to their students by shrink-wrapping this Essential Manager with any Prentice Hall Marketing or Management text.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Moi Ali runs her own public relations and marketing company, specializing in working with small businesses and charities. She writes a monthly feature on marketing and PR issues for Voluntary Voice and has published a number of books, including Practical Marketing and PR for the Small Business, and The DIY Guide to Marketing for Charities.

À propos de la quatrième de couverture

  • Practical techniques show you how to develop effective public relations skills and implement publicity campaigns
  • Clear text and illustrations cover every aspect of creating and monitoring media coverage
  • Simple checklists enable you to be fully prepared for presentations, events, and handling crises
  • Accessible flow charts and diagrams explore different options for creating the right image and provide useful examples

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Prentice-Hall
Date d'édition
2004
Langue
anglais
ISBN 10 
0789480085
ISBN 13 
9780789480088
Reliure
Broché
Nombre de pages
72
Coordonnées du fabricant
non disponible
Personne responsable
non disponible