Articles liés à The Truth About Search Engine Optimization

The Truth About Search Engine Optimization - Couverture souple

 
9780789738318: The Truth About Search Engine Optimization

Synopsis

“Rebecca’s book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web.”

Kevin M. Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory Board

 

In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn't deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you're running, or what your goals are.

 

You will learn how to set realistic goals for search optimization... attract qualified traffic, not just "any" site visitors... incorporate search engine optimization into both new sites and redesigns... write for users... implement search-friendly content management... avoid problems with rich content technologies such as Flash and AJAX... create metatags that actually work... use public relations, blogging, and other techniques to drive traffic... budget and manage search optimization projects... and much more. 

 

This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and bite-size, easy-to-use advice that gets results including

 

  • The truth about page rankings
  • The truth about best SEO practices and SEO no-no’s
  • The truth about link love, keywords, and tags

 Introduction     vii

Foreword by Fredrick Marckini     ix

 

Part I: The Basics of Search

Truth 1: Getting noticed by spiders, robots, and crawlers     1

Truth 2: Learn to do the Google dance     5

Truth 3: It's not about traffic―it's about qualified traffic     9

Truth 4: Your reputation is on the line     13

Part II: The Truth About Being Site-Specific

Truth 5: SEO is an ongoing project, not set-it-and-forget-it     17

Truth 6: SEO is not an afterthought     21

Truth 7: SEO results aren't immediate or lasting     25

Truth 8: You don't have a homepage anymore     29

Truth 9: Think like a publisher, even if you're not     33

Truth 10: Site and page design count     37

Truth 11: Write for users and search engines will follow     41

Truth 12: Keywords are key     45

Truth 13: Use analytics and keyword research tools     49

Truth 14: Site stats share the bad news, too     53

Truth 15: Think twice about hot new technologies     57

Truth 16: Content management systems matter―a lot     67

Part III: Tag, You're It!

Truth 17: What's in a title? Everything…     65

Truth 18: The relative importance of meta tags     71

Truth 19: Tag images, audio, video, and other media     75

Part IV: The Truth About Links

Truth 20: Some links are more equal than others     79

Truth 21: Building links through online directories     83

Truth 22: Using SEO PR as a link strategy     87

Truth 23: The jury is out on paid links     91

Truth 24: Share and share alike: Reciprocal linking     95

Truth 25: Ads are links, too     99

Truth 26: Build your site in a good neighborhood     103

Truth 27: Blogs are a terrific link strategy     107

Truth 28: Putting the kibosh on link love with nofollow links     111

Part V: You Call That a Search Engine?

Truth 29: Search is going vertical     115

Truth 30: Everyone is local somewhere     119

Truth 31: Get listed to get vertical     125

Truth 32: Optimize off-site searches     129

Truth 33: Universal search and personalized search     133

Part VI: Get a Social Life

Truth 34: Blogs are built for SEO     137

Truth 35: RSS feeds "feed" SEO efforts     141

Truth 36: Users will create content for you     145

Truth 37: Tag images, video, links, and other media     149

Part VII: Search Ranking

Truth 38: Being #1 ain't what it used to be     153

Truth 39: Don't live and die by PageRank     157

Truth 40: Wag the long tail     161

Part VIII: The Truth About SEO Management

Truth 41: In-house or outsource?     165

Truth 42: Hiring a great search professional     169

Truth 43: Great SEOs sweat the small stuff     173

Part IX: Don't Be Evil

Truth 44: Beware blackhat SEO     177

Truth 45: Search engines frown on keyword stuffing and spam     181

Truth 46: Don't cultivate link farms     185

Truth 47: It's very difficult to get unbanned     189

Truth 48: Moving to a new domain is stressful     193

Part X: Going Beyond

Truth 49: Global SEO     197

Truth 50: Mobile SEO is more important than ever     201

Truth 51: Sometimes you don't want to be found     205

About the Author     208

 

Note: Appendix A is available for free and located online at www.informit.com/title/9780789738318 within the Downloads tab.

 

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Rebecca Lieb is a digital content and SEO consultant, as well as a writer, author, and editor. For almost eight years, she was Vice President and Editor-in-Chief of the ClickZ Network, the largest source of interactive marketing and advertising news, opinion, commentary, and resources in the world, online or off. She has held executive marketing and communications positions at strategic e-services consultancies, and worked in the same capacity for global entertainment and media companies, including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann’s German network, RTL Television. As a journalist, Rebecca has written on media for numerous publications, including The New York Times and The Wall Street Journal, and spent five years as Variety’s Berlin-based German/Eastern European bureau chief. Until recently, she was a member of the graduate faculty at New York University’s Center for Publishing, where she also served on the Electronic Publishing Advisory Group. She frequently speaks on interactive marketing, advertising, and search worldwide.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Acheter D'occasion

état :  Assez bon
The book has been read, but is...
Afficher cet article

EUR 5,19 expédition depuis Royaume-Uni vers France

Destinations, frais et délais

Acheter neuf

Afficher cet article
EUR 35,87

Autre devise

EUR 64,49 expédition depuis Etats-Unis vers France

Destinations, frais et délais

Autres éditions populaires du même titre

9787115221339: The Truth About Search Engine Optimization(Chinese Edition)

Edition présentée

ISBN 10 :  7115221332 ISBN 13 :  9787115221339
Editeur : Posts Telecom Press; 1 edition (..., 2000
Couverture souple

Résultats de recherche pour The Truth About Search Engine Optimization

Image d'archives

Lieb, Rebecca
Edité par Que Publishing, 2009
ISBN 10 : 0789738317 ISBN 13 : 9780789738318
Ancien ou d'occasion Paperback

Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni

Évaluation du vendeur 5 sur 5 étoiles Evaluation 5 étoiles, En savoir plus sur les évaluations des vendeurs

Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR005010566

Contacter le vendeur

Acheter D'occasion

EUR 1,61
Autre devise
Frais de port : EUR 5,19
De Royaume-Uni vers France
Destinations, frais et délais

Quantité disponible : 1 disponible(s)

Ajouter au panier

Image d'archives

Lieb, Rebecca
Edité par Pearson Education, Limited, 2009
ISBN 10 : 0789738317 ISBN 13 : 9780789738318
Ancien ou d'occasion Couverture souple Edition originale

Vendeur : Better World Books, Mishawaka, IN, Etats-Unis

Évaluation du vendeur 5 sur 5 étoiles Evaluation 5 étoiles, En savoir plus sur les évaluations des vendeurs

Etat : Good. 1st Edition. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 902092-6

Contacter le vendeur

Acheter D'occasion

EUR 6,10
Autre devise
Frais de port : EUR 7,23
De Etats-Unis vers France
Destinations, frais et délais

Quantité disponible : 2 disponible(s)

Ajouter au panier

Image d'archives

Lieb, Rebecca
Edité par Que, 2009
ISBN 10 : 0789738317 ISBN 13 : 9780789738318
Ancien ou d'occasion Paperback

Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis

Évaluation du vendeur 5 sur 5 étoiles Evaluation 5 étoiles, En savoir plus sur les évaluations des vendeurs

Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.8. N° de réf. du vendeur G0789738317I3N00

Contacter le vendeur

Acheter D'occasion

EUR 8,85
Autre devise
Frais de port : EUR 5,17
De Etats-Unis vers France
Destinations, frais et délais

Quantité disponible : 1 disponible(s)

Ajouter au panier

Image d'archives

Lieb, Rebecca
Edité par Que Publishing, 2009
ISBN 10 : 0789738317 ISBN 13 : 9780789738318
Ancien ou d'occasion Couverture souple

Vendeur : SecondSale, Montgomery, IL, Etats-Unis

Évaluation du vendeur 4 sur 5 étoiles Evaluation 4 étoiles, En savoir plus sur les évaluations des vendeurs

Etat : Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00074384615

Contacter le vendeur

Acheter D'occasion

EUR 6,08
Autre devise
Frais de port : EUR 30,09
De Etats-Unis vers France
Destinations, frais et délais

Quantité disponible : 2 disponible(s)

Ajouter au panier

Image fournie par le vendeur

Lieb, Rebecca
Edité par Que Publishing, 2009
ISBN 10 : 0789738317 ISBN 13 : 9780789738318
Neuf Couverture souple

Vendeur : Solr Books, Lincolnwood, IL, Etats-Unis

Évaluation du vendeur 5 sur 5 étoiles Evaluation 5 étoiles, En savoir plus sur les évaluations des vendeurs

Etat : new. N° de réf. du vendeur BCV.0789738317.N

Contacter le vendeur

Acheter neuf

EUR 35,87
Autre devise
Frais de port : EUR 64,49
De Etats-Unis vers France
Destinations, frais et délais

Quantité disponible : 1 disponible(s)

Ajouter au panier

Image d'archives

Lieb, Rebecca
Edité par Que Publishing, 2009
ISBN 10 : 0789738317 ISBN 13 : 9780789738318
Neuf Couverture souple

Vendeur : Positive Tutors, Phoenix, AZ, Etats-Unis

Évaluation du vendeur 5 sur 5 étoiles Evaluation 5 étoiles, En savoir plus sur les évaluations des vendeurs

Etat : New. N° de réf. du vendeur 5EAXK80003FQ_ns

Contacter le vendeur

Acheter neuf

EUR 32,34
Autre devise
Frais de port : EUR 68,79
De Etats-Unis vers France
Destinations, frais et délais

Quantité disponible : 1 disponible(s)

Ajouter au panier