Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media - Couverture souple

Livre 19 sur 48: Que Biz-Tech

Lieb, Rebecca

 
9780789748379: Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media
Couverture souple
ISBN 10 : 0789748371 ISBN 13 : 9780789748379
Editeur : Que Publishing, 2011

Synopsis

If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Marketing, world-renowned digital content expert Rebecca Lieb offers all the detailed, actionable guidance you'll need. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. She offers practical guidance for "listening" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and of course, your website. Lieb drills down to offer detailed, actionable advice for issues such as choosing distribution channels making sure you don't run out of things to say making your content "findable" promoting two-way dialogue. Using her techniques, you can market far more effectively and personally build loyalty as you inform and entertain customers and reduce or even eliminate advertising costs. Think about it: why buy media when, today, you are the media?

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À propos de l?auteur

Rebecca Lieb is a globally recognized expert on digital marketing, publishing, and media, and content strategy. She founded and led Econsultancy's US operations, was VP and editor-in-chief of The ClickZ Network for over seven years, and ran Search Engine Watch. She has held executive positions at strategic e-services consultancies including Siegel+Gale; and at global media companies including Universal Television ans Networks Group and Bertelsmann's RTL Television. She has written on media for The New York Times and The Wall Street Journal, and authored The Truth About Search Engine Optimization (FT Press), an Amazon.com best-seller.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Que Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
0789748371
ISBN 13 
9780789748379
Reliure
Broché
Numéro d'édition
1
Nombre de pages
238
Coordonnées du fabricant
non disponible
Personne responsable
United Watch Trading
3232172690
tilly@uwt.be

juul grietensstraat 9-11
Antwerp
2140
Belgique