The Influentials: People Who Influence People - Couverture rigide

Weimann, Gabriel

Couverture rigide

ISBN 10 : 0791421414 ISBN 13 : 9780791421413

Editeur : State University of New York Press, 1994

Synopsis

Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research.

Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.

A propos du livre

À propos de l?auteur

Gabriel Weimann is the Chairman of the Department of Communication and Associate Professor in the Department of Sociology at the University of Haifa. He is co-author of Hate on Trial: The Zundel Case, the Media, and Public Opinion in Canada and The Theater of Terror: The Mass Media and International Terrorism.

Détails de l'édition

• Éditeur: State University of New York Press
• Date d'édition: 1994
• Langue: anglais
• ISBN 10: 0791421414
• ISBN 13: 9780791421413
• Reliure: Relié
• Nombre de pages: 370
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible