Communicating Organizational Change: A Management Perspective (Suny Series in Internati - Couverture souple

Couverture souple

ISBN 10 : 0791424960 ISBN 13 : 9780791424964

Editeur : State University of New York Press, 1995

Synopsis

This book is a practical and theoretical discussion of how to effectively communicate organizational change to management, employees, stockholders, and customers. Rapid and volatile organizational change is one of the most profound characteristics of our time. How to communicate the need for and the direction of change to stockholders, employees, customers, and management is the subject of this book. "Communicating change is significant in today's business environment. In the 1990s business is fast paced, technologically advanced, and often international. The key to successful management today requires management to interpret a constantly changing environment to both customers and employees. Today's managers cannot rely on communication practices learned in the past. This book provides managers with effective tools in a fast paced market - Kathleen Ryan

A propos du livre

À propos de l?auteur

Sarah Sanderson King is Professor and Chair of the Department of Communication at Central Connecticut State University.

Détails de l'édition

• Éditeur: State University of New York Press
• Date d'édition: 1995
• Langue: anglais
• ISBN 10: 0791424960
• ISBN 13: 9780791424964
• Reliure: Broché
• Nombre de pages: 350
• Éditeur: Cushman Donald Peter
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible