Excellence in Communicating Organizational Strategy - Couverture souple

Couverture souple

ISBN 10 : 0791450341 ISBN 13 : 9780791450345

Editeur : State University of New York Press, 2001

Synopsis

Essays on how organizations effectively communicate strategy to optimize performance.

Effectively communicating an organization's strategy is at the heart of achieving high performance. Organizational strategy manifests itself in different ways, employing differing tactics at the competitive, crisis, marketing, research and development, manufacturing, training, management, and leadership levels. This book explores each of these processes and provides case studies in the ways in which excellent organizations perform in each of these contexts. The essays focus on the what, when, where, and how aspects of excellence in communicating organizational strategy and explore effective practices in large organizations like Microsoft, medium-sized organizations like E-land, and small firms within the pharmaceutical industry.

"This book links two topics--strategy and communication--in a quite powerful way." -- Jeffrey Katzer, coauthor of Evaluating Information: A Guide for Users of Social Science Research

Contributors include Donald P. Cushman, Richard J. Dieker, B. Thomas Florence, Robyn Johnston, Yanan Ju, Yong-Chan Kim, Sarah Sanderson King, Branislav Kovacic, Ernest F. Martin Jr., Rod Miller, Robert C. Morris, Susanne R. Morris, John Penhallurick, and Joseph T. Pillittere II.

A propos du livre

À propos de l?auteur

Sarah Sanderson King is Professor and Chair of the Department of Communication at Central Connecticut State University.

Détails de l'édition

• Éditeur: State University of New York Press
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 0791450341
• ISBN 13: 9780791450345
• Reliure: Broché
• Nombre de pages: 280
• Éditeur: Cushman Donald P., King Sarah Sanderson
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible