Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto - Couverture rigide

Cushman, Donald P.; King, Sarah Sanderson

Couverture rigide

ISBN 10 : 0791457397 ISBN 13 : 9780791457399

Editeur : State University of New York Press, 2003

Synopsis

Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works, and Asea Brown and Boveri, where organizational learning, a firm's timeline, and corporate culture made implementation difficult. Taken collectively, these case studies suggest several ways in which benchmarking can become an important research methodology and theorist tool for understanding excellence in organizational practice.

A propos du livre

À propos de l'auteur

Donald P. Cushman is CEO of The Cushman Group and Professor Emeritus of Communication, University at Albany, State University of New York. He is also the coeditor of the SUNY series, Human Communication Processes. Sarah Sanderson King is CFO of The Cushman Group and Professor Emerita of Communication at Central Connecticut State University. Together they have written many books, including Excellence in Communicating Organizational Strategy, also published by SUNY Press.

Détails de l'édition

• Éditeur: State University of New York Press
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 0791457397
• ISBN 13: 9780791457399
• Reliure: Relié
• Nombre de pages: 163
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible