Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto (Suny Series, Human Communication Processes) - Couverture souple

Cushman, Donald P.

Couverture souple

ISBN 10 : 0791457400 ISBN 13 : 9780791457405

Editeur : State University of New York Press, 2003

Synopsis

Highlights successful communication practices at Dell, General Electric, Microsoft, and Monsanto.

Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works, and Asea Brown and Boveri, where organizational learning, a firm's timeline, and corporate culture made implementation difficult. Taken collectively, these case studies suggest several ways in which benchmarking can become an important research methodology and theorist tool for understanding excellence in organizational practice.

A propos du livre

À propos de l?auteur

Sarah Sanderson King is Professor and Chair of the Department of Communication at Central Connecticut State University.

Détails de l'édition

• Éditeur: State University of New York Press
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 0791457400
• ISBN 13: 9780791457405
• Reliure: Broché
• Nombre de pages: 164
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne