Articles liés à Agricultural Marketing and Consumer Behavior in a Changing...
Synopsis
As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support.
This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector.
This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Michel Wedel (1957) is Professor of Marketing Research at the Department of Economics, University of Groningen, The Netherlands.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurSpringer
- Date d'édition1997
- ISBN 10 0792398564
- ISBN 13 9780792398561
- ReliureRelié
- Langueanglais
- Nombre de pages315
- ÉditeurWierenga Berend, Van Tilburg Aad, Grunert Klaus Günter, Steenkamp Jan-Benedict E.M., Wedel Michel
- Coordonnées du fabricantnon disponible
Acheter neuf
Afficher cet article
EUR 160,49
EUR 11 expédition depuis Allemagne vers France
Destinations, frais et délaisRésultats de recherche pour Agricultural Marketing and Consumer Behavior in a Changing...
Image d'archives
Agricultural Marketing and Consumer Behavior in a Changing World
Edité par
Kluwer, Boston, 1997
ISBN 10 : 0792398564
ISBN 13 : 9780792398561
Ancien ou d'occasion
Couverture rigide
Edition originale
Vendeur : Webbooks, Wigtown, Wigtown, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hard Cover. Etat : Good. No Jacket. First Edition. From an academic library library with the usual stamps etc. A00019571. N° de réf. du vendeur A00019571
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
Agricultural Marketing and Consumer Behavior in a Changing World
Edité par
Springer US Feb 1997, 1997
ISBN 10 : 0792398564
ISBN 13 : 9780792398561
Neuf
Couverture rigide
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support. This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture. 332 pp. Englisch. N° de réf. du vendeur 9780792398561
Quantité disponible : 2 disponible(s)
Image d'archives
Agricultural Marketing and Consumer Behavior in a Changing World
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. In. N° de réf. du vendeur ria9780792398561_new
Quantité disponible : Plus de 20 disponibles
Image fournie par le vendeur
Agricultural Marketing and Consumer Behavior in a Changing World
Edité par
Springer US, Springer US, 1997
ISBN 10 : 0792398564
ISBN 13 : 9780792398561
Neuf
Couverture rigide
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support. This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture. N° de réf. du vendeur 9780792398561
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
Agricultural Marketing and Consumer Behavior in a Changing World
Vendeur : moluna, Greven, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Gebunden. Etat : New. Michel Wedel (1957) is Professor of Marketing Research at the Department of Economics, University of Groningen, The Netherlands.As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changin. N° de réf. du vendeur 5971770
Quantité disponible : Plus de 20 disponibles
Image d'archives
Agricultural Marketing and Consumer Behavior in a Changing World
Vendeur : Lucky's Textbooks, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. N° de réf. du vendeur ABLIING23Feb2416190186254
Quantité disponible : Plus de 20 disponibles
Image d'archives
Agricultural Marketing and Consumer Behavior in a Changing World
Edité par
Springer, 1997
ISBN 10 : 0792398564
ISBN 13 : 9780792398561
Ancien ou d'occasion
Couverture rigide
Vendeur : Mispah books, Redhill, SURRE, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
Hardcover. Etat : Like New. Like New. book. N° de réf. du vendeur ERICA77307923985646
Quantité disponible : 1 disponible(s)