According to the author, America has more unchurched people than the entire populations of all but 11 of the world's 194 nations! Based on research among several thousand unchurched people, the book discusses their values, attitudes, beliefs, religious practices, demographics, life goals, and spiritual expectations. Using additional research conducted among churches that have had great success in attracting and retaining unchurched people, the author also outlines perspectives and effective strategies for churches that wish to reach those who avoid churches. Understanding what makes the unchurched tick will give you a better chance of relating to them in meaningful ways.
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George Barna currently serves as the executive director of the American Culture and Faith Institute, conducting research on governance, elections, worldview, and cultural transformation. He is the New York Times bestselling and award-winning author of more than fifty books, and his work is frequently cited as an authoritative source by the media. A frequent speaker at ministry conferences around the world, he has been on the faculty at several universities and seminaries. George and his wife, Nancy, have three adopted daughters and two grandchildren and live on the central California coast.
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