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This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism, broadcasting, advertising and public relations to make concepts clear to students. The new edition of Communication Theories addresses the ongoing changes in the mass communication field and the new developments in mass communication theory that are occurring as we move into the new millennium. A new chapter on cyber communication (Chapter 17) offers unique coverage of this critical new medium and an extensively rewritten chapter on media chains and conglomerates (Chapter 16) addresses key developments in that arena. The book is firmly based in the scientific approach―with its emphasis on observation, evidence, logic, and hypothesis testing―but now also features a discussion of critical theory and cultural studies in Chapter 1 of the new edition. Finally, the Fifth Edition features a new boxed reading program, which offers even more real-world illustrations of key concepts.
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Description du livre Etat : Very Good. . . All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping. N° de réf. du vendeur BOS-P-08d-01295
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Description du livre Etat : Good. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur GRP8069090
Description du livre Etat : Good. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur GRP8069090
Description du livre Soft Cover. Etat : Good. Wraps have edgewear. Highlighting in text. Size: 8vo - over 7¾" - 9¾" tall. N° de réf. du vendeur 207939A
Description du livre Paperback. Etat : Good. N° de réf. du vendeur SONG0801304636
Description du livre Etat : Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur GRP8069090
Description du livre Etat : Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 41582229-20
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Description du livre Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780801304637. N° de réf. du vendeur 9470234