Impact of Mass Media: Current Issues - Couverture souple

Hiebert, Ray Eldon

Couverture souple

ISBN 10 : 0801331986 ISBN 13 : 9780801331985

Editeur : Pearson, 1998

Synopsis

Impact of Mass Media, 4/e demonstrates the enormous impact that the mass media have had on culture, society, politics, and government ― both in the United States and abroad. Presenting arguments by some of mass media’s leading thinkers, observers, and critics, this collection of articles examines current, often controversial, issues and trends from a variety of perspectives. Impact of Mass Media, 4/e covers print and electronic media, advertising and public relations.

A propos du livre

Présentation de l'éditeur

Impact of Mass Media, 4/e demonstrates the enormous impact that the mass media have had on culture, society, politics, and government — both in the United States and abroad. Presenting arguments by some of mass media’s leading thinkers, observers, and critics, this collection of articles examines current, often controversial, issues and trends from a variety of perspectives. Impact of Mass Media, 4/e covers print and electronic media, advertising and public relations.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 1998
• Langue: anglais
• ISBN 10: 0801331986
• ISBN 13: 9780801331985
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 480
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie