Making Sense of Media: An Introduction to Mass Communication - Couverture souple

Rodman, George R.

Couverture souple

ISBN 10 : 0801332060 ISBN 13 : 9780801332067

Editeur : Pearson, 2002

Synopsis

Making Sense of Media by George Rodman is a dynamic new text for the introductory mass communication course. This text's unique narrative approach helps students understand a broad and constantly changing field while encouraging them to become critical consumers of media. Where did the media come from? Why do media industries do what they do? And why do some of these actions cause controversies? Making Sense of Media employs a three-part narrative framework in every chapter that examines history, industry, and controversies. The history/industry/controversy framework not only provides an engaging narrative that students will enjoy reading, but it creates a clear, consistent structure that enables students to truly master chapter material. The framework also allows the integration of many important content areas throughout the text―such as new technology, globalization, diversity, convergence, and conglomeration―rather than isolating them in a box or separate chapters. In this exciting new text an engaging narrative combines with balanced, current coverage of all major media to help students make sense of their media experiences.

A propos du livre

Présentation de l'éditeur

Making Sense of Media by George Rodman is a dynamic new text for the introductory mass communication course. This text's unique narrative approach helps students understand a broad and constantly changing field while encouraging them to become critical consumers of media. Where did the media come from? Why do media industries do what they do? And why do some of these actions cause controversies? Making Sense of Media employs a three-part narrative framework in every chapter that examines history, industry, and controversies. The history/industry/controversy framework not only provides an engaging narrative that students will enjoy reading, but it creates a clear, consistent structure that enables students to truly master chapter material. The framework also allows the integration of many important content areas throughout the text—such as new technology, globalization, diversity, convergence, and conglomeration—rather than isolating them in a box or separate chapters. In this exciting new text an engaging narrative combines with balanced, current coverage of all major media to help students make sense of their media experiences.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0801332060
• ISBN 13: 9780801332067
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 560
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie