Phone Clones: Authenticity Work in the Transnational Service Economy - Couverture rigide

Mirchandani, Kiran

Couverture rigide

ISBN 10 : 0801450640 ISBN 13 : 9780801450648

Editeur : ILR Press, 2012

Synopsis

Transnational customer service workers are an emerging touchstone of globalization given their location at the intersecting borders of identity, class, nation, and production. Unlike outsourced manufacturing jobs, call center work requires voice-to-voice conversation with distant customers; part of the product being exchanged in these interactions is a responsive, caring, connected self. In Phone Clones, Kiran Mirchandani explores the experiences of the men and women who work in Indian call centers through one hundred interviews with workers in Bangalore, Delhi, and Pune.

As capital crosses national borders, colonial histories and racial hierarchies become inextricably intertwined. As a result, call center workers in India need to imagine themselves in the eyes of their Western clients--to represent themselves both as foreign workers who do not threaten Western jobs and as being "just like" their customers in the West. In order to become these imagined ideal workers, they must be believable and authentic in their emulation of this ideal. In conversation with Western clients, Indian customer service agents proclaim their legitimacy, an effort Mirchandani calls "authenticity work," which involves establishing familiarity in light of expectations of difference. In their daily interactions with customers, managers and trainers, Indian call center workers reflect and reenact a complex interplay of colonial histories, gender practices, class relations, and national interests.

A propos du livre

À propos de l'auteur

Kiran Mirchandani is Associate Professor in the Ontario Institute for Studies in Education at the University of Toronto. She is the coauthor of and coeditor of

Détails de l'édition

• Éditeur: ILR Press
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 0801450640
• ISBN 13: 9780801450648
• Reliure: Relié
• Nombre de pages: 192
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible