Trading Words: Poetry, Typography, and Illustrated Books in the Modern Literary Economy - Couverture rigide

Badaracco, Claire Hoertz

Couverture rigide

ISBN 10 : 0801848598 ISBN 13 : 9780801848599

Editeur : Johns Hopkins University Press, 1995

Synopsis

Between the turn of the century and about 1940, dramatic changes took place in both British and American print culture. Publishers scrambled as new markets developed or were created via advertising. Lithographers and designers helped establish the pre-eminence of "modern" aesthetics. And the centuries-old printing industry was transformed by unprecedented technological advances. This text examines these developments in a study of the economics of literary design. It investigates how writers sold their poetry by marketing their reputations, how book printers used American literature to break the long hold of European classics on the mass market literary imagination, and how direct mail and advertising made or broke subscription publishing enterprises during the 1930s. Drawing on rare books and manuscript materials from collections in the history of printing and marketing, this book surveys the development of 20th-century "mass culture" and reinterprets the philosophies, ideals, and schemes of the poets, typographers, and publishers who succeeded in capturing the public imagination.

A propos du livre

À propos de l'auteur

Claire Hoertz Badaracco is an associate professor at Marquette University. She is the author of 'American Culture and the Marketplace' and the editor of an annotated edition of 'The Cuba Journal, 1833-35, of Sophia Peabody Hawthorne'.

Détails de l'édition

• Éditeur: Johns Hopkins University Press
• Date d'édition: 1995
• Langue: anglais
• ISBN 10: 0801848598
• ISBN 13: 9780801848599
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 232
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible