Advertising Progress: American Business and the Rise of Consumer Marketing - Couverture rigide

Laird, Pamela Walker

Couverture rigide

ISBN 10 : 0801858410 ISBN 13 : 9780801858413

Editeur : Johns Hopkins University Press, 1998

Synopsis

Drawing on both business and cultural contexts, the author explores the development of an American phenomenon - professional advertising. She links advertising's rise and transformations to turn-of-the-century changes which affected American society, from the rise of professional specialization to the communications revolution made possible by new technologies. At the heart of the story, Laird finds a fundamental shift from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people what they needed to buy). She also describes how and why the creators of advertisements laid claim to the notion of progress and used it to legitimate their powerful influence in American business and culture.

A propos du livre

À propos de l?auteur

Pamela Walker Laird teaches history at the University of Colorado at Denver.

Détails de l'édition

• Éditeur: Johns Hopkins University Press
• Date d'édition: 1998
• Langue: anglais
• ISBN 10: 0801858410
• ISBN 13: 9780801858413
• Reliure: Relié
• Nombre de pages: 506
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible