Advertising Progress: American Business and the Rise of Consumer Marketing - Couverture souple

Laird, Pamela Walker

Couverture souple

ISBN 10 : 0801866456 ISBN 13 : 9780801866456

Editeur : Johns Hopkins University Press, 2001

Synopsis

Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why-in the intense competitions for both markets and cultural authority-the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.

A propos du livre

À propos de l?auteur

Pamela Walker Laird teaches history at the University of Colorado at Denver.

Détails de l'édition

• Éditeur: Johns Hopkins University Press
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 0801866456
• ISBN 13: 9780801866456
• Reliure: Broché
• Nombre de pages: 506
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible