Imagining Consumers: Design and Innovation from Wedgwood to Corning - Couverture souple

Blaszczyk, Regina Lee

Couverture souple

ISBN 10 : 0801869145 ISBN 13 : 9780801869143

Editeur : Johns Hopkins University Press, 2002

Synopsis

This work tells the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than 80 percent of those buying mass-manufactured goods by the 1920s. Based on extensive research in untapped corporate archives, "Imagining Consumers" supplies an appraisal of the history of American business, culture, and consumerism. Case studies illuminate decision making in key firms - including the Homer Laughlin China Company, the Kohler Company and Corning Glass Works - and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware.

A propos du livre

À propos de l'auteur

Regina Lee Blaszczyk, Ph.D., is Director of the Beckman Center for the History of Chemistry at the Chemical Heritage Foundation in Philadelphia.

Détails de l'édition

• Éditeur: Johns Hopkins University Press
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0801869145
• ISBN 13: 9780801869143
• Reliure: Broché
• Nombre de pages: 408
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible