Same Time, Same Station: Creating American Television, 1948–1961 - Couverture rigide

Baughman, James L.

 
9780801879333: Same Time, Same Station: Creating American Television, 1948–1961
Couverture rigide
ISBN 10 : 0801879337 ISBN 13 : 9780801879333
Editeur : Johns Hopkins University Press, 2007

Synopsis

Outstanding Academic Title for 2007, Choice Magazine

Ever wonder how American television came to be the much-derided, advertising-heavy home to reality programming, formulaic situation comedies, hapless men, and buxom, scantily clad women? Could it have been something different, focusing instead on culture, theater, and performing arts?

In Same Time, Same Station, historian James L. Baughman takes readers behind the scenes of early broadcasting, examining corporate machinations that determined the future of television. Split into two camps--those who thought TV could meet and possibly raise the expectations of wealthier, better-educated post-war consumers and those who believed success meant mimicking the products of movie houses and radio--decision makers fought a battle of ideas that peaked in the 1950s, just as TV became a central facet of daily life for most Americans.

Baughman's engagingly written account of the brief but contentious debate shows how the inner workings and outward actions of the major networks, advertisers, producers, writers, and entertainers ultimately made TV the primary forum for entertainment and information. The tale of television's founding years reveals a series of decisions that favored commercial success over cultural aspiration.

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À propos de l?auteur

James L. Baughman is a professor of journalism and mass communication at the University of Wisconsin at Madison. His previous books include Henry R. Luce and the Rise of the American News Media and Same Time, Same Station: Creating American Television, 1948-1961.

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Éditeur
Johns Hopkins University Press
Date d'édition
2007
Langue
anglais
ISBN 10 
0801879337
ISBN 13 
9780801879333
Reliure
Relié
Nombre de pages
460
Coordonnées du fabricant
non disponible
Personne responsable
non disponible