Audiences for Public Television - Couverture rigide

Couverture rigide

ISBN 10 : 0803907648 ISBN 13 : 9780803907645

Editeur : SAGE Publications Inc, 1982

Synopsis

Frank and Greenberg′s book studies the audience for American public broadcasting. The authors segment this unique and frequently misunderstood audience into fourteen groups, each with its own interests and needs. All those who study or work in the media and are interested in the kinds of people who watch quality television will find much of use to them in both the methodology and the description of the audiences.

′...the book should be of substantial interest to a wider audience than persons unilaterally concerned with the future of public television. It is a welcome addition to any library collection in survey research, mass communications research and policy, broadcasting research, and policy and marketing techniques.′ -- Choice, April 1983

′...the substantive import of the book is clear, and the data it reports will play a central role in the debate over future directions in public television.′ -- The Annals of the American Academy, Vol 472, March 1984

Détails de l'édition

• Éditeur: SAGE Publications Inc
• Date d'édition: 1982
• Langue: anglais
• ISBN 10: 0803907648
• ISBN 13: 9780803907645
• Reliure: Relié
• Nombre de pages: 230
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible