The Handbook of Political Communication - Couverture rigide

Couverture rigide

ISBN 10 : 0803917147 ISBN 13 : 9780803917149

Editeur : SAGE Publications Inc, 1982

Synopsis

What role does mass communication play in shaping public opinion? Why is advertising so effective as a means of political persuasion? How have technical advances in communication altered the processes of policy and decision making? The massive, 28 chapter Handbook of Political Communication addresses these and other questions in this evolving field. It is the first book to comprehensively address the origins, future potential and findings of the field.

`This book is, without pretense, a scholarly work, and it uses scholarly approaches to the entire field of political communication...As Ed McMahon might say, "EVERYTHING you would ever want to know about political communication is here in this one volume!" You are right, encyclopedia-breath.′ -- Campaigns-Elections, Summer 1982.

`A necessary and welcome first distillation from a body of knowledge in ferment...a benchmark for subsequent knowledge developed in the unfolding field.′ -- Choice, June 1982.

Détails de l'édition

• Éditeur: SAGE Publications Inc
• Date d'édition: 1982
• Langue: anglais
• ISBN 10: 0803917147
• ISBN 13: 9780803917149
• Reliure: Relié
• Nombre de pages: 701
• Éditeur: Nimmo Dan D., Sanders Keith R.
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible