Individuals in Mass Media Organizations: Creativity and Constraint - Couverture rigide

Ettema, James S.

Couverture rigide

ISBN 10 : 080391766X ISBN 13 : 9780803917668

Editeur : SAGE Publications Inc, 1982

Synopsis

Ettema and Whitney have collected essays that study the ways in which the organizational life of mass media limit, shape, and encourage the creativity of individuals within them. Commercial demands, the values of people within the industry, ideas of product image, and the forces that form broadcast news are among the subjects discussed.

'Ettema and Whitney have edited an interesting, often provocative collection whose unifying theme...represents an important application of organization theory to the communication process.' -- Journal of Communication, Spring 1983

Détails de l'édition

• Éditeur: SAGE Publications Inc
• Date d'édition: 1982
• Langue: anglais
• ISBN 10: 080391766X
• ISBN 13: 9780803917668
• Reliure: Relié
• Nombre de pages: 254
• Éditeur: Ettema James S., Whitney D. Charles
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible