Public Communication Campaigns - Couverture souple

Couverture souple

ISBN 10 : 0803919239 ISBN 13 : 9780803919235

Editeur : SAGE Publications Inc, 1982

Synopsis

Original essays define the scope of and show how to improve campaigns that promote public service programmes -- among them, anti-smoking, family planning, heart disease prevention, and fire prevention campaigns. Academics, programme administrators, evaluators and policy makers show how to assess needs and goals, plan a campaign, evaluate its success, and select appropriate media.

'The relevance of this book for the audience of this journal is beyond doubt. Almost everyday we see posters, magazine articles, tv advertisements or announcements on how to plan our families, to conserve our energy, to reduce environmental pollution, to save our forests, etc...Now the time is ripe to make a state-of-the-art assessment of the field

Détails de l'édition

• Éditeur: SAGE Publications Inc
• Date d'édition: 1982
• Langue: anglais
• ISBN 10: 0803919239
• ISBN 13: 9780803919235
• Reliure: Broché
• Nombre de pages: 313
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible