Analyzing Decision Making: Metric Conjoint Analysis - Couverture souple

Louviere, Jordan J.

Couverture souple

ISBN 10 : 0803927576 ISBN 13 : 9780803927575

Editeur : SAGE Publications, Inc, 1988

Synopsis

This volume introduces the theory, method, and applications of one type of conjoint analysis technique. These techniques are used to study individual judgement and decision processes. Based upon Information Integration Theory, metric conjoint analysis allows for evaluation of multi-attribute alternatives based on interval level data. The model, which justifies use of metric conjoint methods and the statistical techniques drawn from it, are the core of this monograph. Also described are applications of the model in marketing, psychology, economics, sociology, planning, and other disciplines, all of which relate to forecasting the decision-making behavior of individuals.

A propos du livre

À propos de la quatrième de couverture

This volume introduces the theory, method, and applications of one type of conjoint analysis technique. These techniques are used to study individual judgement and decision processes. Based upon Information Integration Theory, metric conjoint analysis allows for evaluation of multi-attribute alternatives based on interval level data. The model, which justifies use of metric conjoint methods and the statistical techniques drawn from it, are the core of this monograph. Also described are applications of the model in marketing, psychology, economics, sociology, planning, and other disciplines, all of which relate to forecasting the decision-making behavior of individuals.

Détails de l'édition

• Éditeur: SAGE Publications, Inc
• Date d'édition: 1988
• Langue: anglais
• ISBN 10: 0803927576
• ISBN 13: 9780803927575
• Reliure: Broché
• Nombre de pages: 95
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne