Articles liés à Public Relations: What Research Tells Us

Public Relations: What Research Tells Us - Couverture souple

Pavlik, John V.

 
9780803929517: Public Relations: What Research Tells Us
Couverture souple
ISBN 10 : 080392951X ISBN 13 : 9780803929517
Editeur : SAGE Publications Inc, 1987

Synopsis

Are news reports prepared by journalists or are they prepared by public relations specialists? What do we know about the nature and effect of information packaged as part of a PR campaign and transmitted to us as news? What can research tell us? Public Relations is a comprehensive study of this neglected field of communications research. Pavlik examines the many theories of how information works and sheds light upon the link between information, attitude and behaviour.

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Éditeur
SAGE Publications Inc
Date d'édition
1987
Langue
anglais
ISBN 10 
080392951X
ISBN 13 
9780803929517
Reliure
Broché
Nombre de pages
151
Coordonnées du fabricant
non disponible
Personne responsable
non disponible