Advancing Communication Science: Merging Mass and Interpersonal Processes - Couverture rigide

Couverture rigide

ISBN 10 : 0803931417 ISBN 13 : 9780803931411

Editeur : SAGE Publications Inc, 1988

Synopsis

Advancing Communcation Science illustrates the inadequacies of evidence on which mass and interpersonal communication comparisons are based and make suggestions for improving comparability.

Ten chapters discuss ways in which interpersonal and electronic mass communication affect each other, regarding emotional communication and need as determinants in media selection. The authors emphasize the need for special communication skills in the interpretation and use of television, and the role of interpersonal communication in shaping the contours of broadcast news output.

The final chapter is a dialogue on the history and evolution of communication leading to a better understanding of where the field is today and to a broader perspective of the future.

Détails de l'édition

• Éditeur: SAGE Publications Inc
• Date d'édition: 1988
• Langue: anglais
• ISBN 10: 0803931417
• ISBN 13: 9780803931411
• Reliure: Relié
• Nombre de pages: 312
• Éditeur: Hawkins Robert P., Wiemann John M., Pingree Suzanne
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible