Articles liés à Making Sales: Influence As Interpersonal Accomplishment

Making Sales: Influence As Interpersonal Accomplishment - Couverture rigide

Prus, Robert C.

 
9780803934092: Making Sales: Influence As Interpersonal Accomplishment
Couverture rigide
ISBN 10 : 0803934092 ISBN 13 : 9780803934092
Editeur : SAGE Publications Inc, 1989

Synopsis

Making Sales - an ethnographic enquiry - uses interview, observation and participant-observation materials to portray sales work as it is experienced by the people involved. The author depicts the dilemmas, strategies, practical limitations, frustrations and excitement experienced by vendors in their dealings with their customers. Prus also demonstrates how people draw upon and manipulate human communication, symbolic meanings, relationships and the norms of moral order to accomplish their goals.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
SAGE Publications Inc
Date d'édition
1989
Langue
anglais
ISBN 10 
0803934092
ISBN 13 
9780803934092
Reliure
Relié
Nombre de pages
336
Coordonnées du fabricant
non disponible
Personne responsable
non disponible