Media Economics: Concepts and Issues - Couverture souple

Picard, Robert G.

Couverture souple

ISBN 10 : 0803935021 ISBN 13 : 9780803935020

Editeur : SAGE Publications Inc, 1989

Synopsis

This volume is an introduction and guide to the concepts and major research literature in the field of media economics. It explores how these concepts (role of the market, market responses to consumer and producer choices, competition, labour and economic performance) affect media industries and public policy makers. This volume is suitable not only for graduates, but also for all students and researchers who want a lively synthesis of available work on media economics, richly illustrated with contemporary examples, situations, and cases.

A propos du livre

À propos de l?auteur

Robert G. Picard is Director of Research at the Reuters Institute in the Department of Politics and International Relations at University of Oxford, a research fellow at Green Templeton College (Oxford), and a fellow of the Royal Society of Arts and Hamrin Professor of Media Economics at Jonkoping International Business School, Sweden. A specialist in media economics and policy, he is the author and editor of 27 books, including Value Creation and the Future of News Organizations, The Economics and Financing of Media Companies, Media Clusters: Spatial Agglomeration and Content Capabilities, The Internet and the Mass Media, and Media Firms: Structure, Operations, and Performance. He has been editor of the Journal of Media Business Studies and The Journal of Media Economics.

Détails de l'édition

• Éditeur: SAGE Publications Inc
• Date d'édition: 1989
• Langue: anglais
• ISBN 10: 0803935021
• ISBN 13: 9780803935020
• Reliure: Broché
• Nombre de pages: 136
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible