Media Analysis Techniques - Couverture rigide

Berger, Arthur Asa

Couverture rigide

ISBN 10 : 080394361X ISBN 13 : 9780803943612

Editeur : SAGE Publications Inc, 1991

Synopsis

In Media Analysis Techniques, the author offers clear, concise explanations of the four basic perspectives - Marxist, psychoanalytic, semiological and sociological - that can be usefully applied to the critical analysis of texts. Each approach is presented with enough detail to allow students to conduct their own analyses of various popular media and other texts.

A propos du livre

À propos de l'auteur

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writer’s Toolkit: A User’s Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist’s Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into eight languages and thirteen of his books have been translated into Chinese.

Détails de l'édition

• Éditeur: SAGE Publications Inc
• Date d'édition: 1991
• Langue: anglais
• ISBN 10: 080394361X
• ISBN 13: 9780803943612
• Reliure: Relié
• Numéro d'édition: 2
• Nombre de pages: 160
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible