Audiencemaking: How the Media Create the Audience - Couverture souple

 
9780803946262: Audiencemaking: How the Media Create the Audience
Couverture souple
ISBN 10 : 0803946260 ISBN 13 : 9780803946262
Editeur : SAGE Publications Inc, 1994

Synopsis

This provocative book shows how media institutions define their audiences and how these definitions shape the work of organizations within them. Leading scholars show that the audience definitions-in-use in each sector shape modern media. Receivers, they argue, are constituted as institutionally-effective audiences that have social meaning and//or economic value within the system. These include measured audiences, generated by research services, sold by media channels and bought by advertisers; specialized or segmented audiences whose particular interests are anticipated or created and then met by content producers; and hypothesized audiences whose interest, convenience and necessity are presumably protected by regulators.

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Éditeur
SAGE Publications Inc
Date d'édition
1994
Langue
anglais
ISBN 10 
0803946260
ISBN 13 
9780803946262
Reliure
Broché
Nombre de pages
248
Éditeur
Ettema James S., Whitney D. Charles
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780803946255: Audiencemaking: How the Media Create the Audience

Edition présentée

ISBN 10 :  0803946252 ISBN 13 :  9780803946255
Editeur : SAGE Publications Inc, 1994
Couverture rigide