Postmodern Consumer Research: The Study of Consumption as Text - Couverture souple

Hirschman, Elizabeth C.; Holbrook, Morris B.

 
9780803947436: Postmodern Consumer Research: The Study of Consumption as Text
Couverture souple
ISBN 10 : 0803947437 ISBN 13 : 9780803947436
Editeur : SAGE Publications, Inc, 1992

Synopsis

The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both objectively and subjectively. First, they present philosophical concepts regarding the origin and content of knowledge relevant to consumer-behaviour phenomena. They then go on to consider a set of research methods aimed at implementing inquiry from the viewpoint of each particular philosophical perspective. In conclusion they discuss criteria for evaluating research conducted using the various methods.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
SAGE Publications, Inc
Date d'édition
1992
Langue
anglais
ISBN 10 
0803947437
ISBN 13 
9780803947436
Reliure
Broché
Nombre de pages
152
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9780803947429: Postmodern Consumer Research: The Study of Consumption As Text

Edition présentée

ISBN 10 :  0803947429 ISBN 13 :  9780803947429
Editeur : SAGE Publications Inc, 1992
Couverture rigide