Begins a series applying relevant communications theories to specific situations that entail interaction between cultures or ethnic groups. Applies Gudykunst's theory of effective interpersonal and intergroup communication to North Americans dealing with Japanese in business, academic, or social environments, explaining the differences in thinking patterns, the stereotypes and attitudes people carry without knowing it, and other aspects. Annotation copyright Book News, Inc. Portland, Or.
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William B. Gudykunst (Ph.D., Minnesota, 1977) is Professor of Speech Communication at the College of Communications, California State University, Fullerton. Bill has written and edited numerous works for SAGE, including the Handbook of Intercultural and International Communication, 2/e, and Bridging Differences: Effective Intergroup Communication, 3/e as well as the best-selling introductory undergraduate texts Building Bridges: Interpersonal Skills for a Changing World (Houghton Mifflin) and Communicating with Strangers: An Approach to Intercultural Communication, 3/e (McGraw-Hill). He is extremely well known in the discipline and is one of its most prolific writers/scholars in the areas of intercultural communication and human communication theory.
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