Articles liés à Multicultural Public Relations: A Social-Interactive...

Multicultural Public Relations: A Social-Interactive Approach - Couverture souple

Banks, Stephen P.

 
9780803948419: Multicultural Public Relations: A Social-Interactive Approach
Couverture souple
ISBN 10 : 0803948417 ISBN 13 : 9780803948419
Editeur : SAGE Publications Inc, 1995

Synopsis

Increasing emphasis is now placed upon the need for cultural awareness in business communication. This innovative book re-examines the nature of culture, diversity, public relations and communicative effectiveness. It establishes a broad-based and culture-sensitive theory of communication for public relations. It goes on to analyze the influence of different cultural perspectives on public relations practice in internal communication, community relations, communicating with activist audiences and international programmes. Going beyond traditional views of culture and multiculturalism to develop a core concept of stigmatized differences, this book provides clear, practical guidelines for understanding and communicating in multicultural settings.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
SAGE Publications Inc
Date d'édition
1995
Langue
anglais
ISBN 10 
0803948417
ISBN 13 
9780803948419
Reliure
Broché
Nombre de pages
152
Coordonnées du fabricant
non disponible
Personne responsable
non disponible