Convergence: Integrating Media, Information & Communication - Couverture souple

Baldwin NULL, NULL Thomas F.; McVoy NULL, NULL D . Stevens; Steinfield, Charles W.

Couverture souple

ISBN 10 : 0803959052 ISBN 13 : 9780803959057

Editeur : SAGE Publications, Inc, 1996

Synopsis

The key to the future of communications is convergence, the coming together of broadcasting, cable and telecommunications services to form the new media world. The first comprehensive analysis of the conditions that have prompted a convergence of the media and communication industries is contained in this book. The authors also examine the remaining obstacles to convergence and assess the consequences of convergence for society, the individual and the businesses involved. Areas discussed include: the technology, the interactive information and entertainment services, the economics and public policies, management and marketing and the impact of convergence on our culture.

Détails de l'édition

• Éditeur: SAGE Publications, Inc
• Date d'édition: 1996
• Langue: anglais
• ISBN 10: 0803959052
• ISBN 13: 9780803959057
• Reliure: Broché
• Nombre de pages: 448
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible