Visual Persuasion: The Role of Images in Advertising - Couverture souple

Messaris, Paul

Couverture souple

ISBN 10 : 0803972466 ISBN 13 : 9780803972469

Editeur : SAGE Publications, Inc, 1997

Synopsis

The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual

A propos du livre

À propos de l?auteur

Paul Messaris is Lev Kuleshov Professor of Communication at the Annenberg School for Communication, University of Pennsylvania. He teaches and does research in the area of visual communication and digital media. Recent publications include: The Visual Rhetoric of Social-Cause Photography� (Visual Communication Quarterly, 2012), Visual Literacy in the Digital Age� (Review of Communication, 2012), and How to Make Money from Subliminal Advertising and Motivation Research� (International Journal of Communication, 2013). He was the recipient of the National Communication Association′s 1996 Diamond Anniversary Book Award for "Visual Literacy: Image, Mind, and Reality" (Westview Press). His film "The Harmful Effects of Violent Movies," a satirical portrait of academic research, was nominated as Best Feature Film at the International Film Festival of England in 2008.

Détails de l'édition

• Éditeur: SAGE Publications, Inc
• Date d'édition: 1997
• Langue: anglais
• ISBN 10: 0803972466
• ISBN 13: 9780803972469
• Reliure: Broché
• Nombre de pages: 320
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible