Doing Media Research: An Introduction - Couverture rigide

Priest, Susanna Hornig

Couverture rigide

ISBN 10 : 080397292X ISBN 13 : 9780803972926

Editeur : SAGE Publications Inc, 1996

Synopsis

A comprehensive undergraduate textbook that explains both quantitative and qualitative methods in communication. It walks students step-by- step through media research as well as the task of writing the research report. Exercises are provided at the end of each chapter, and a glossary defines key terms and concepts. For students in media studies and mass communication, sociology, anthropology, and research methods. Paper edition (unseen), $21.95. Annotation c. by Book News, Inc., Portland, Or.

A propos du livre

À propos de l'auteur

Susanna Hornig Priest, Ph.D., has taught mass communication theory and research methods at the undergraduate and graduate level beginning in 1989. She holds a doctoral degree in communications from the University of Washington, a master’s degree in sociology from the University of Nevada, Las Vegas, and a bachelor’s degree in anthropology from the University of California at Berkeley. Her own research is centered on the role of science in American society and culture, its expression in the mass media, public engagement in science and science policy, and public opinion formation. She is also interested in the social roles of new media technologies.

Priest has served as a member of the Research and Publications committees of the Association for Education in Journalism and Mass Communications and as chair and research chair of the Association’s Science Communication Interest Group. She is a Fellow of the American Association for the Advancement of Science, past associate editor of the journal Public Understanding of Science, and current editor of the journal Science Communication. She regularly serves as an advisor to a wide range of academic projects, government agencies, and private organizations on communication, public engagement, and public opinion issues, and reviews research submissions for a variety of academic organizations and scholarly journals. Her current research is supported by grants from the National Science Foundation and other sources.

Her publications include over 30 refereed research articles and nearly 20 book chapters, plus 2 books and the Encyclopedia of Science and Technology Communication, for which she served as General Editor. Currently, she is based in Camano Island, WA, and edits Science Communication.

Détails de l'édition

• Éditeur: SAGE Publications Inc
• Date d'édition: 1996
• Langue: anglais
• ISBN 10: 080397292X
• ISBN 13: 9780803972926
• Reliure: Relié
• Illustrateur: McCullar Scott
• Nombre de pages: 265
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible