Media Performance: Mass Communication and the Public Interest - Couverture souple

McQuail, Denis

 
9780803982956: Media Performance: Mass Communication and the Public Interest

Synopsis

Important and recommended for good communications collections - this will be widely used and widely cited' - ChoiceThis major text by the author of Mass Communication Theory offers a comprehensive analysis of the assessment of mass media performance in all aspects - economic, social, aesthetic and moral.

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À propos de l?auteur

Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail′s Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.

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Autres éditions populaires du même titre

9780803982949: Media Performance: Mass Communication and the Public Interest

Edition présentée

ISBN 10 :  0803982941 ISBN 13 :  9780803982949
Editeur : SAGE Publications Ltd, 1992
Couverture rigide