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Using Communication Theory: An Introduction to Planned Communication - Couverture souple

Windahl, Sven; Signitzer, Benno H.; Olson, Jean T.

 
9780803984318: Using Communication Theory: An Introduction to Planned Communication
Couverture souple
ISBN 10 : 0803984316 ISBN 13 : 9780803984318
Editeur : SAGE Publications Ltd, 1991

Synopsis

This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of the theories of communication that have evolved over the last thirty years.

How are ideas diffused through the mass media and other channels of communication? How does the audience read a message? What is known about the impact of different ways of handling a communication ca

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
SAGE Publications Ltd
Date d'édition
1991
Langue
anglais
ISBN 10 
0803984316
ISBN 13 
9780803984318
Reliure
Broché
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780803984301: Using Communication Theory: An Introduction to Planned Communication

Edition présentée

ISBN 10 :  0803984308 ISBN 13 :  9780803984301
Editeur : SAGE Publications Ltd, 1991
Couverture rigide