Using Communication Theory: An Introduction to Planned Communication - Couverture souple

Windahl, Sven; Signitzer, Benno; Olson, Jean T

Couverture souple

ISBN 10 : 0803984316 ISBN 13 : 9780803984318

Editeur : SAGE Publications Ltd, 1991

Synopsis

This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of the theories of communication that have evolved over the last thirty years.

How are ideas diffused through the mass media and other channels of communication? How does the audience read a message? What is known about the impact of different ways of handling a communication campaign? In examining these and similar questions the authors offer students helpful guidance through the often complex area of communication theory, relating it throughout to its practical implications.

Détails de l'édition

• Éditeur: SAGE Publications Ltd
• Date d'édition: 1991
• Langue: anglais
• ISBN 10: 0803984316
• ISBN 13: 9780803984318
• Reliure: Broché
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible