Interpreting Audiences: The Ethnography Of Media Consumption - Couverture souple

Moores, Shaun

Couverture souple

ISBN 10 : 0803984472 ISBN 13 : 9780803984479

Editeur : SAGE Publications Ltd, 1993

Synopsis

In this comprehensive guide to important new developments in the study of media reception, Shaun Moores reviews a wide range of qualitative audience research and charts the emergence of a critical ethnographic perspective on everyday consumer practices.

The author considers the distinctive features of audience ethnography and outlines its applications in communication and cultural analysis. Four main areas of inquiry are discussed: the power of media texts to determine the meanings made by their readers; the relationship between media genres and the social patterns of taste; the day-to-day settings and dynamic social situations of reception; and the cultural uses and interpretations of communication technologies in the home

A propos du livre

À propos de l'auteur

Shaun Moores is Lecturer in Media and Cultural Studies at Queen Margaret College, Edinburgh. He has published several articles and papers on audiences, and was one of the contributors to Culture and Power: A Media, Culture & Society Reader.

À propos de la quatrième de couverture

In this comprehensive guide to important developments in the study of media reception, Shaun Moores reviews a wide range of qualitative audience research and charts the emergence of a critical ethnographic perspective on everyday consumer practices.

Détails de l'édition

• Éditeur: SAGE Publications Ltd
• Date d'édition: 1993
• Langue: anglais
• ISBN 10: 0803984472
• ISBN 13: 9780803984479
• Reliure: Broché
• Nombre de pages: 208
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne