Articles liés à The Fall of the Packard Motor Car Company

The Fall of the Packard Motor Car Company - Couverture rigide

Ward, James A.

 
9780804724579: The Fall of the Packard Motor Car Company
Couverture rigide
ISBN 10 : 0804724571 ISBN 13 : 9780804724579
Editeur : Stanford University Press, 1995

Synopsis

This is the compelling story of the puzzling decline and fall of one of America's most prestigious automobile manufacturers, a company that for most of the fifty-nine years of its history was a synonym for luxury, excellence, and corporate stability. For the first time, this book gives an authoritative and convincing explanation of why the Packard Motor Car Company collapsed in 1956 in the midst of one of the greatest automotive booms in history. Had Packard collapsed in the depression year of 1934 when it was producing its classic, beautifully handcrafted Twelves, its death would have been without doubt tragic, but more easily understood. The irony, however, was that having survived the Depression by successfully changing its manufacturing techniques, bringing out new models and pitching its advertising to different clientele, when the firm tried to repeat that strategy in the 1950s, it failed.

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À propos de l'auteur

James A. Ward is Guerry Professor of History at the University of Tennessee.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Stanford University Press
Date d'édition
1995
Langue
anglais
ISBN 10 
0804724571
ISBN 13 
9780804724579
Reliure
Relié
Nombre de pages
324
Coordonnées du fabricant
non disponible
Personne responsable
non disponible