Pricing And Revenue Optimization - Couverture rigide

Phillips, Robert

Couverture rigide

ISBN 10 : 0804746982 ISBN 13 : 9780804746984

Editeur : Stanford University Press, 2005

Synopsis

This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager.

With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable.

Solutions to the end-of-chapter exercises are available to instructors who are using this book in their courses. For access to the solutions manual, please contact marketing@www.sup.org.

A propos du livre

À propos de l'auteur

Dr. Robert Phillips is Founder and Chief Technology Officer of Nomis Solutions and Professor of Professional Practice at the Graduate School of Business at Columbia University

Détails de l'édition

• Éditeur: Stanford University Press
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 0804746982
• ISBN 13: 9780804746984
• Reliure: Relié
• Nombre de pages: 368
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible