What Money Wants: An Economy of Desire - Couverture souple

Yuran, Noam

Couverture souple

ISBN 10 : 0804785937 ISBN 13 : 9780804785938

Editeur : Stanford University Press, 2014

Synopsis

One thing all mainstream economists agree upon is that money has nothing whatsoever to do with desire. This strange blindness of the profession to what is otherwise considered to be a basic feature of economic life serves as the starting point for this provocative new theory of money. Through the works of Karl Marx, Thorstein Veblen, and Max Weber, What Money Wants argues that money is first and foremost an object of desire. In contrast to the common notion that money is but an ordinary object that people believe to be money, this book explores the theoretical consequences of the possibility that an ordinary object fulfills money's function insofar as it is desired as money. Rather than conceiving of the desire for money as pathological, Noam Yuran shows how it permeates economic reality, from finance to its spectacular double in our consumer economy of addictive shopping. Rich in colorful and accessible examples, from the work of Charles Dickens to Reality TV and commercials, this book convinces us that we must return to Marx and Veblen if we are to understand how brand names, broadcast television, and celebrity culture work. Analyzing both classical and contemporary economic theory, it reveals the philosophical dimensions of the controversy between orthodox and heterodox economics.

A propos du livre

À propos de l?auteur

Noam Yuran is a lecturer at the College of Academic Management Studies in Israel and a research fellow at the Minerva Humanities Center at Tel Aviv University.

Détails de l'édition

• Éditeur: Stanford University Press
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 0804785937
• ISBN 13: 9780804785938
• Reliure: Broché
• Nombre de pages: 320
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible