Articles liés à The Co-Creation Paradigm
Synopsis
A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders--from customers and employees to suppliers, partners, and citizens at large--as co-creators.
Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop "win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual."
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À propos de l?auteur
Venkat Ramaswamy is Hallman Fellow of Electronic Business and Professor of Marketing at the University of Michigan's Stephen M. Ross School of Business. He is co-author of the award-winning books The Future of Competition and The Power of Co-Creation. Kerimcan Ozcan teaches marketing at Marywood University. He conducts research on value co-creation, word-of-mouth and social media marketing, consumer networks, and complex adaptive systems. Learn more about co-creation and engage with the authors at www.cocreationparadigm.com.
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The Co-Creation Paradigm
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Stanford University Press, 2014
ISBN 10 : 0804789150
ISBN 13 : 9780804789158
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The Co-Creation Paradigm
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The Co-Creation Paradigm
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ISBN 13 : 9780804789158
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hardcover. Etat : Very Good. The Co-Creation Paradigm This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780804789158
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The Co-Creation Paradigm
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Stanford University Press, 2014
ISBN 10 : 0804789150
ISBN 13 : 9780804789158
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The Co-Creation Paradigm
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Stanford University Press, US, 2014
ISBN 10 : 0804789150
ISBN 13 : 9780804789158
Neuf
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Vendeur : Rarewaves USA, OSWEGO, IL, Etats-Unis
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Hardback. Etat : New. A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders-from customers and employees to suppliers, partners, and citizens at large-as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop "win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual.". N° de réf. du vendeur LU-9780804789158
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The Co-Creation Paradigm (Hardback or Cased Book)
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Stanford Business Books 4/9/2014, 2014
ISBN 10 : 0804789150
ISBN 13 : 9780804789158
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Hardback or Cased Book. Etat : New. The Co-Creation Paradigm 1.37. Book. N° de réf. du vendeur BBS-9780804789158
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The Co-Creation Paradigm
Edité par
Stanford University Press, US, 2014
ISBN 10 : 0804789150
ISBN 13 : 9780804789158
Neuf
Couverture rigide
Vendeur : Rarewaves USA United, OSWEGO, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : New. A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders-from customers and employees to suppliers, partners, and citizens at large-as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop "win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual.". N° de réf. du vendeur LU-9780804789158
Quantité disponible : Plus de 20 disponibles
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Co-Creation Paradigm
Edité par
Stanford University Press, 2014
ISBN 10 : 0804789150
ISBN 13 : 9780804789158
Neuf
Couverture rigide
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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Etat : New. N° de réf. du vendeur 20906313-n
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The Co-Creation Paradigm
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MK - Stanford University Press, 2014
ISBN 10 : 0804789150
ISBN 13 : 9780804789158
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Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur FW-9780804789158
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The Co-Creation Paradigm
Edité par
STANFORD BUSINESS BOOKS, 2014
ISBN 10 : 0804789150
ISBN 13 : 9780804789158
Neuf
Couverture rigide
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Gebunden. Etat : New. Building on a decade-long pursuit to define and implement co-creative practices in business, The Co-Creation Paradigm calls for a radical rethinking of traditional ideas about how value is created. Aruging that organizations must engage their stakeholders a. N° de réf. du vendeur 595016504
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